Create profitable Linkedin Ads,
without wasting your budget.
SPECIAL BIRTHDAY PROMOTION
If you have considered or are running Linkedin Ads,
you have probably discovered one simple truth.
They are incredibly expensive.
This is why this expensive paid channel is so difficult to nail.
On the other hand, you know your target audience is spending time on this channel.
In this course, you’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie,
and how to strategically target your most valuable prospects.
This way, you don't need to blow your entire budget on the costly mistakes I made.
"Linkedin Clicks are Expensive"
Yes, Linkedin Ads are expensive when setting up the wrong way.
The highest cost per click I saw? 97,23€.
That doesn't have to be the case for you.
Do you still believe in either of
these 3 Linkedin Ads misconceptions?
"Gathering Leads on LinkedIn is impossible"
If I would have a dollar each time I have heard this sentence, well, I wouldn't be selling this course.
LinkedIn ads are not just for sending traffic to blog posts and sell them as 'branding campaigns'. If you are spending money, you are supposed to bring back more money.
It's that simple.
"Gathering Leads are expensive"
LinkedIn ads are just like the economic stock market. The more people target the same interests, the higher your cost.
The trick is to figure out creative ways to target the same audience, without paying the premium prices.
A 5 steps course
Your Personal Roadmap
to tackle those misconceptions
Discover the strategic frameworks to better understand how LinkedIn Ads fits within your current marketing strategy. If it makes sense at all.
Strategic Linkedin Ads Insights
Discover every single aspect and limitation you need
to know about the platform in order to craft your own strategy.
Platform Deep Dive
Why create mistakes on your own if you have your competitors to draw insights from?
What's the point of theory if you can't turn in into practice? This is where we execute your first campaigns together.
Creating your first campaigns
You have your campaigns running, but how do you make sure we optimize the right metrics for success? This is what we'll cover in the module.
Optimizing and Analyzing results
Understand the 3 key aspects you need to nail before launching every single social campaign.
How you'll learn to create
profitable LinkedIn Ads
Understand how to craft the right audience to lower your cost per lead.
Get a deeper understanding which ad formats you need to create to achieve results.
Recreate and learn from the funnels of your competitors without making costly mistakes.
Learn how to run an advanced scraping technique to find the hidden interests of your target audience.
Discover how to bid and analyze your campaigns to avoid costly clicks.
Chapter 1: Strategic LinkedIn Insights
Learn how LinkedIn Ads fits within your overall B2B strategy and deep-dive into the 3 parts on how to grow your company. on LinkedIn.
The 3 Sided LinkedIn Pillar
Understand the limitations and the advantages of the platform in order to craft your own strategy.
The Pros and Cons of LinkedIn Ads
To master LinkedIn you need to understand the mindset your prospects are in. Here is the difference.
Social VS Search
What are the things you need in place before starting LinkedIn ads?
What is a good CPC, CTR or Cost per Lead? Benchmark your current strategy.
Understand the 3 bigger pieces you need in order to acquire LinkedIn Leads at scale without wasting budget.
Chapter 2: Platform Deep Dive
Before you can set up a strategy, you need to understand what you are able to target. Discover every single targeting possibility out there.
Expanding your reach through the audience network. Here are some best practises.
Discover in-depth knowledge about every single ad format LinkedIn offers for you to craft your strategy.
What are the limitations and hacks around working with matched audiences?
Understand advanced ways on how to track conversions within the ads platform.
Understand what are the limitations you'll face when thinking about your LinkedIn Ads strategy.
Chapter 3: Competitor Research
When it comes to growing a company in a digital way, it's important you understand the 4 models that influence your choices of ads.
Understanding your growth model
Discover insights about how your competitors are running their ads.
Linkedin Ads research
Figure out which competitors your should draw inspiration (you'll be surprised it won't be your direct competitors).
Learn how they run their facebook ads in order to discover how to better run your LinkedIn Ads.
Facebook Ads research
Discover which tools you need to run your digital competitor research.
Tools, Tools, Tools
Discover why people love and hate your competitors to write better copy and angles.
Chapter 4: Ads Creation
Run your first retargeting hack to lower your Cost Per Lead in 15 minutes.
Learn which bidding strategies to start with based on your campaign goals.
Learn how to use advanced ways to target the exact same audience without spending your entire budget.
Advanced targeting strategies
Learn how to properly A/B test and discover which aspects of your ads you should test first.
Send your leads right into your CRM system to avoid manual work (and for you to go sip pina coladas)
Connecting Lead Forms with CRM's
Chapter 5: Optimizing and Analyzing
Create and optimize your campaigns faster by structuring them in the right way.
Use this advanced UTM Builder template to quickly analyze your ads.
How many ads you should create in a campaign? What are good metrics to optimize for?
Ads Validation Copy Sheet
Templates to scale your efficiency
Maecenas efficitur nulla justo, id consequat.
Write structured validated copy with your team
Scrape LinkedIn to find hidden targeting interests
Headline generator template
Create effective headlines in seconds.
... And many more!
Before you start.
These are 3 reasons why this course is probably not for you...
You have no experience running any ads on other platforms (such as Facebook, Google,..)
You are looking for a quick win approach or magic trick to save your shitty LinkedIn Ads.
You don't have a clear idea who your target audience is or they aren't spending time on LinkedIn
Don't take my word for it. Just my screenshots.
Reviews from your peers
Hi there, I am Ricardo Ghekiere
ABOUT YOUR TRAINER
Currently, I am working as Head of Paid Social at Upthrust, a performance agency based in Belgium. Together with 43+ Digital Performance Geeks, we run ads. A lot of ads.
Having worked with more than 100+ different companies on LinkedIn Ads, I have made a bunch of mistakes.
Mistakes I want to make sure you avoid when running your next campaigns.
The Linkedin Ads Masterclass
Access to all LinkedIn Ads courses
Access to private B2B Community
Access to LinkedIn Ads expert interviews
All future updates of the course.
one time (lifetime access)
I launched my first ad when I was 17.
On the 6th of September, I turn 27.
10 years later it's time for me to share all my mistakes and knowledge with the world.
Copyright © 2020. All rights reserved to Ricardo Ghekiere