Create profitable Linkedin Ads, 

without wasting your budget.

SPECIAL BIRTHDAY PROMOTION

If you have considered or are running Linkedin Ads, 

you have probably discovered one simple truth

They are incredibly expensive. 

This is why this expensive paid channel is so difficult to nail. 

On the other hand, you know your target audience is spending time on this channel. 

In this course, you’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie

and how to strategically target your most valuable prospects.

This way, you don't need to blow your entire budget on the costly mistakes I made.


TRUSTED BY

"Linkedin Clicks are Expensive"

Misconception 1

Yes, Linkedin Ads are expensive when setting up the wrong way. 


The highest cost per click I saw? 97,23€. 


That doesn't have to be the case for you.


Do you still believe in either of 

these 3 Linkedin Ads misconceptions?

"Gathering Leads on LinkedIn is impossible"

Misconception 2

If I would have a dollar each time I have heard this sentence, well, I wouldn't be selling this course. 


LinkedIn ads are not just for sending traffic to blog posts and sell them as 'branding campaigns'. If you are spending money, you are supposed to bring back more money. 


It's that simple.




"Gathering Leads are expensive"

Misconception 3


LinkedIn ads are just like the economic stock market. The more people target the same interests, the higher your cost. 


The trick is to figure out creative ways to target the same audience, without paying the premium prices.

A 5 steps course

Your Personal Roadmap 

to tackle those misconceptions

Discover the strategic frameworks to better understand how LinkedIn Ads fits within your current marketing strategy. If it makes sense at all.

Strategic Linkedin Ads Insights

2

3

1

4

5

Discover every single aspect and limitation you need 

to know about the platform in order to craft your own strategy.  

Platform Deep Dive

Why create mistakes on your own if you have your competitors to draw insights from? 

Competitor Research

What's the point of theory if you can't turn in into practice? This is where we execute your first campaigns together.

Creating your first campaigns

You have your campaigns running, but how do you make sure we optimize the right metrics for success? This is what we'll cover in the module.

Optimizing and Analyzing results

Understand the 3 key aspects you need to nail before launching every single social campaign.

How you'll learn to create 

profitable LinkedIn Ads

Understand how to craft the right audience to lower your cost per lead.

Get a deeper understanding which ad formats you need to create to achieve results.

Recreate and learn from the funnels of your competitors without making costly mistakes. 

Learn how to run an advanced scraping technique to find the hidden interests of your target audience.

Discover how to bid and analyze your campaigns to avoid costly clicks.

OVERVIEW

Chapter 1: Strategic LinkedIn Insights

Learn how LinkedIn Ads fits within your overall B2B strategy and deep-dive into the 3 parts on how to grow your company. on LinkedIn. 

The 3 Sided LinkedIn Pillar

Understand the limitations and the advantages of the platform in order to craft your own strategy.

The Pros and Cons of LinkedIn Ads

To master LinkedIn you need to understand the mindset your prospects are in. Here is the difference.

Social VS Search

What are the things you need in place before starting LinkedIn ads?

Required criteria

What is a good CPC, CTR or Cost per Lead? Benchmark your current strategy.

Benchmarks

Understand the 3 bigger pieces you need in order to acquire LinkedIn Leads at scale without wasting budget.

AMO Strategy

Chapter 2: Platform Deep Dive

Before you can set up a strategy, you need to understand what you are able to target. Discover every single targeting possibility out there.

Targeting Possibilities

Expanding your reach through the audience network. Here are some best practises.

Audience Network

Discover in-depth knowledge about every single ad format LinkedIn offers for you to craft your strategy.

Format Overviews

What are the limitations and hacks around working with matched audiences?

Matched Audiences

Understand advanced ways on how to track conversions within the ads platform.

Creating Conversions

Understand what are the limitations you'll face when thinking about your LinkedIn Ads strategy.

Targeting Limitations

Chapter 3: Competitor Research

When it comes to growing a company in a digital way, it's important you understand the 4 models that influence your choices of ads.

Understanding your growth model

Discover insights about how your competitors are running their ads.

Linkedin Ads research

Figure out which competitors your should draw inspiration (you'll be surprised it won't be your direct competitors).

Competitor Selection

Learn how they run their facebook ads in order to discover how to better run your LinkedIn Ads.

Facebook Ads research

Discover which tools you need to run your digital competitor research.

Tools, Tools, Tools

Discover why people love and hate your competitors to write better copy and angles.

Review research

Chapter 4: Ads Creation

Run your first retargeting hack to lower your Cost Per Lead in 15 minutes.

Retargeting Hack

Learn which bidding strategies to start with based on your campaign goals.

Advanced Bidding

Learn how to use advanced ways to target the exact same audience without spending your entire budget.

Advanced targeting strategies

Learn how to properly A/B test and discover which aspects of your ads you should test first.

Ads Testing

Discover which tools you need to run your digital competitor research.

Tools, Tools, Tools

Send your leads right into your CRM system to avoid manual work (and for you to go sip pina coladas)

Connecting Lead Forms with CRM's

Chapter 5: Optimizing and Analyzing

Create and optimize your campaigns faster by structuring them in the right way.

Naming Conventions

Use this advanced UTM Builder template to quickly analyze your ads.

UTM Builder

How many ads you should create in a campaign? What are good metrics to optimize for?

Optimizing Logic

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Ads Validation Copy Sheet

01

Templates to scale your efficiency

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01

Write structured validated copy with your team

02

02

Echo Targeting 

Template

01

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01

Scrape LinkedIn to find hidden targeting interests

02

02

Headline generator template

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Create effective headlines in seconds.

02

01

... And many more! 

Before you start.

These are 3 reasons why this course is probably not for you...

You have no experience running any ads on other platforms (such as Facebook, Google,..)

You are looking for a quick win approach or magic trick to save your shitty LinkedIn Ads.

You don't have a clear idea who your target audience is or they aren't spending time on LinkedIn 

Don't take my word for it. Just my screenshots.

Reviews from your peers

Hi there, I am Ricardo Ghekiere

ABOUT YOUR TRAINER

Currently, I am working as Head of Paid Social at Upthrust, a performance agency based in Belgium. Together with 43+ Digital Performance Geeks, we run ads. A lot of ads.


Having worked with more than 100+ different companies on LinkedIn Ads, I have made a bunch of mistakes. 


Mistakes I want to make sure you avoid when running your next campaigns. 

The Linkedin Ads Masterclass

PRICING

€395

Access to all LinkedIn Ads courses

Access to private B2B Community 

Access to LinkedIn Ads expert interviews 

All future updates of the course.

one time (lifetime access)

I launched my first ad when I was 17. 

On the 6th of September, I turn 27. 

10 years later it's time for me to share all my mistakes and knowledge with the world.



Copyright © 2020. All rights reserved to Ricardo Ghekiere