Create profitable Linkedin Ads, without wasting your budget.

If you have considered or are running Linkedin Ads, 

you have probably discovered one simple truth

They are incredibly expensive. 

This is why this expensive paid channel is so difficult to nail. 

On the other hand, you know your target audience is spending time on this channel. 

In this course, you’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie

and how to strategically target your most valuable prospects.

This way, you don't need to blow your entire budget on the costly mistakes I made.


Do you still believe in either of these 3 Linkedin Ads misconceptions?

Misconception 1

"Linkedin Clicks are Expensive"

Yes, Linkedin Ads are expensive when setting up the wrong way. 

The highest cost per click I saw? 97,23€. 

That doesn't have to be the case for you.

Misconception 2

"Gathering Leads on LinkedIn is impossible"

If I would have a dollar each time I have heard this sentence, well, I wouldn't be selling this course. 

LinkedIn ads are not just for sending traffic to blog posts and sell them as 'branding campaigns'. If you are spending money, you are supposed to bring back more money. 

It's that simple.

Misconception 3

"Gathering Leads are expensive"

LinkedIn ads are just like the economic stock market. The more people target the same interests, the higher your cost. 

The trick is to figure out creative ways to target the same audience, without paying the premium prices.

A 5 steps course

Your Personal Roadmap to tackle those misconceptions

Strategic Linkedin Ads Insights


Discover the strategic frameworks to better understand how LinkedIn Ads fits within your current marketing strategy. If it makes sense at all.

Platform Deep Dive

Discover every single aspect and limitation you need 

to know about the platform in order to craft your own strategy.  


Competitor Research

Why create mistakes on your own if you have your competitors to draw insights from? 


Creating your first campaigns

What's the point of theory if you can't turn in into practice? This is where we execute your first campaigns together.


Optimizing and Analyzing results

You have your campaigns running, but how do you make sure we optimize the right metrics for success? This is what we'll cover in the module.


How you'll learn to create profitable LinkedIn Ads

Understand the 3 key aspects you need to nail before launching every single social campaign.

Recreate and learn from the funnels of your competitors without making costly mistakes. 

Understand how to craft the right audience to lower your cost per lead.

Learn how to run an advanced scraping technique to find the hidden interests of your target audience.

Get a deeper understanding which ad formats you need to create to achieve results.

Discover how to bid and analyze your campaigns to avoid costly clicks.


Chapter 1: Strategic LinkedIn Insights

The 3 Sided LinkedIn Pillar

Social VS Search

The Pros and Cons of LinkedIn Ads

Learn how LinkedIn Ads fits within your overall B2B strategy and deep-dive into the 3 parts on how to grow your company. on LinkedIn. 

To master LinkedIn you need to understand the mindset your prospects are in. Here is the difference.

Understand the limitations and the advantages of the platform in order to craft your own strategy.

Required criteria

AMO Strategy


What are the things you need in place before starting LinkedIn ads?

Understand the 3 bigger pieces you need in order to acquire LinkedIn Leads at scale without wasting budget.

What is a good CPC, CTR or Cost per Lead? Benchmark your current strategy.

Chapter 2: Platform Deep Dive

Targeting Possibilities

Format Overviews

Audience Network

Before you can set up a strategy, you need to understand what you are able to target. Discover every single targeting possibility out there.

Discover in-depth knowledge about every single ad format LinkedIn offers for you to craft your strategy.

Expanding your reach through the audience network. Here are some best practises.

Matched Audiences

Targeting Limitations

Creating Conversions

What are the limitations and hacks around working with matched audiences?

Understand what are the limitations you'll face when thinking about your LinkedIn Ads strategy.

Understand advanced ways on how to track conversions within the ads platform.

Chapter 3: Competitor Research

Understanding your growth model

Competitor Selection

Linkedin Ads research

When it comes to growing a company in a digital way, it's important you understand the 4 models that influence your choices of ads.

Figure out which competitors your should draw inspiration (you'll be surprised it won't be your direct competitors).

Discover insights about how your competitors are running their ads.

Facebook Ads research

Review research

Tools, Tools, Tools

Learn how they run their facebook ads in order to discover how to better run your LinkedIn Ads.

Discover why people love and hate your competitors to write better copy and angles.

Discover which tools you need to run your digital competitor research.

Chapter 4: Ads Creation

Retargeting Hack

Advanced targeting strategies

Advanced Bidding

Run your first retargeting hack to lower your Cost Per Lead in 15 minutes.

Learn how to use advanced ways to target the exact same audience without spending your entire budget.

Learn which bidding strategies to start with based on your campaign goals.

Ads Testing

Connecting Lead Forms with CRM's

Tools, Tools, Tools

Learn how to properly A/B test and discover which aspects of your ads you should test first.

Send your leads right into your CRM system to avoid manual work (and for you to go sip pina coladas)

Discover which tools you need to run your digital competitor research.

Chapter 5: Optimizing and Analyzing

Naming Conventions

Optimizing Logic

UTM Builder

Create and optimize your campaigns faster by structuring them in the right way.

How many ads you should create in a campaign? What are good metrics to optimize for?

Use this advanced UTM Builder template to quickly analyze your ads.

Your Personal Journey to learn at your own pace.


Templates to scale your efficiency

Ads Validation Copy Sheet




Write structured validated copy with your team

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Echo Targeting 





Scrape LinkedIn to find hidden targeting interests

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Headline generator template




Create effective headlines in seconds.

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... And many more! 

Get answers while learning

How many times do you create skills only campaigns?


Before you start.These are 3 reasons why this course is probably not for you...

You are working for a company with a low customer lifetime value (Less than 10K)

You are looking for a quick win approach or magic trick to save your shitty LinkedIn Ads.

You don't have a clear idea who your target audience is or they aren't spending time on LinkedIn. You'll need to able to define your persona.

Reviews from your peers

Don't take my word for it. Just my screenshots or video's.


Hi there, I am Ricardo Ghekiere

Currently, I am working as Head of Paid Social at Upthrust, a performance agency based in Belgium. Together with 51+ Digital Performance Geeks, we run ads. A lot of ads.

Having worked with more than 100+ different companies on LinkedIn Ads, I have made a bunch of mistakes. 

Mistakes I want to make sure you avoid when running your next campaigns. 


The Linkedin Ads Masterclass

Buy with confidence! If you don’t get any results after implementing our step-by-step course, we will gladly issue you a %100 refund!


one time (lifetime access)

Access to all LinkedIn Ads courses

Access to private B2B Community 

Access to LinkedIn Ads expert interviews 

All future updates of the course.

Copyright © 2020. All rights reserved to Ricardo Ghekiere